Working with the wine industry of Northern California is very expressive and creative. Every campaign requires a look, a hook, a joie de vivre. I currently do three events a year for a large group of wineries in the Glen Ellen, Kenwood area. Heart of Sonoma Valley winery association allows me the space to create at will, with minimal direction. Each event branding is spun out into posters, postcards, programs, maps, advertising, web images, email images, and social media images, all spin offs of the original piece, but still relating to each other, with the same visual treatments.